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I've written press ads, websites, brochures, radio scripts and SEO content. As a Senior Copywriter, I developed mixed-media campaign strategies, led creative pitches and managed the brands of major retailers, blue chips and public sector organisations. Since moving to São Paulo, I've worked as a Contributing Editor at Time Out São Paulo, an editor for M&C Saatchi, an editor for the British School of Brazil and a blogger for the luxury hospitality company, Oasis Collections. 

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Portfolio

  • Photoset: Beco do Aprendiz

    Photoset: Beco do Aprendiz

    Most visitors to São Paulo go to the Beco de Batman, a graffiti hub in the Vila Madalena neighbourhood. A lot of them miss Beco do Aprendiz, which is located close-by but is a lot harder to find. As you can see, however, it's well worth the effort.
     
  • Oasis Collections

    Oasis Collections

    Oasis Collections manages a portfolio of high-end short-term rentals and private members' clubs throughout South America. Twice winners of Condé Nast's Top Villa Rental Agents, they've been featured in BlackBook and Wallpaper*. I've been writing for them since July 2013.
     
  • Time Out São Paulo

    Time Out São Paulo

    In addition to working there as a Contributing Editor, I recently authored several pieces for Time Out São Paulo.
     
  • M&C Saatchi

    M&C Saatchi

    I've helped M&C Saatchi's new Latin American office with several recent projects, including work for the pharmaceutical, education and charity sectors. Clients include Pfizer and St. Paul's School, Brazil.
     
  • The John Lewis Partnership

    The John Lewis Partnership

    Developed in 2009, this remains the copywriting project of which I'm most proud. It really seems to capture in its voice and aesthetic what makes the JLP so important within the UK's cultural landscape. Starting life as a pitch (where JLP's executive team told us i articulated their USP more effectively in one sitting than many agencies ever manage), it subsequently evolved into numerous offline iterations and this rather lovely website: http://www.waitrosejobs.com
     
  • Local Government

    Local Government

    Hampered by small budgets and rapid turnaround times, producing work for local government clients always demands a lot from creative - and yet sometimes the results are surprisingly decent.
     
  • Central Government

    Central Government

    Working for the police and shady government agencies should have appalled a lefty liberal like me (and I did manage, in a moment of indiscretion, to trigger a company-wide security check), but I'm afraid to say the tricky nature of the briefs appealed to my inner secret agent.
     
  • Private Sector

    Private Sector

    I've previously done campaigns for FMCGs (Unilever, Nestlé, McDonald's, Pizza Hut, John Lewis Partnership), professional services (Accenture, Hill Dickinson, Dresdner-Kleinwort, Mercer) and blue-chip technology firms (Microsoft). Here's a sample of some of that work.