I've written press ads, websites, brochures, radio scripts and SEO content. As a Senior Copywriter, I developed mixed-media campaign strategies, led creative pitches and managed the brands of major retailers, blue chips and public sector organisations. Since moving to São Paulo, I've worked as a Contributing Editor at Time Out São Paulo, an editor for M&C Saatchi, an editor for the British School of Brazil and a blogger for the luxury hospitality company, Oasis Collections.
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Hampered by small budgets and rapid turnaround times, producing work for local government clients always demands a lot from creative - and yet sometimes the results are surprisingly decent.
