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I've written press ads, websites, brochures, radio scripts and SEO content. As a Senior Copywriter, I developed mixed-media campaign strategies, led creative pitches and managed the brands of major retailers, blue chips and public sector organisations. Since moving to São Paulo, I've worked as a Contributing Editor at Time Out São Paulo, an editor for M&C Saatchi, an editor for the British School of Brazil and a blogger for the luxury hospitality company, Oasis Collections. 

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Portfolio > The John Lewis Partnership

Developed in 2009, this remains the copywriting project of which I'm most proud. It really seems to capture in its voice and aesthetic what makes the JLP so important within the UK's cultural landscape. Starting life as a pitch (where JLP's executive team told us i articulated their USP more effectively in one sitting than many agencies ever manage), it subsequently evolved into numerous offline iterations and this rather lovely website: http://www.waitrosejobs.com